The following article is one of a series of articles which focus on Affiliate, Article and Internet Marketing. All of the articles are based on real experiences and research done over twenty years as a personal and business coach. They are also written in response to questions which I have been asked as well as address common challenges that people have with affiliate marketing, article marketing, internet marketing or running an online business in general. I sincerely hope that you find the following information of value. One idea, one tip, one clue can make all the difference.
Affiliate Marketing: Affiliate Marketing Software You Can Not Do Without
We all know or at least have been told that Affiliate marketing is a very lucrative way of running a profitable business. This is especially true since the overall start up costs are relatively low as are the ongoing running costs. As long as you take due care and diligence, that is, do your research and make sure you fully understand the steps you are about to take.
Affiliate marketing and promoting affiliate programs is a business and needs to be treated as such. Leave the guesswork to solving puzzles and riddles.
If you are not already into one or more affiliate programs, then you should really consider joining one as soon as possible because you are missing out on the real opportunity of making some big money.
I believe that by far the most important thing is the affiliate program you decide to join. A poorly managed program can make you get the wrong idea about your ability to make money on the Internet while a great program can turn even the most secluded computer geek into a money making machine.
There are programs and then there are programs. Choosing wisely is the key to your success and here are a few things to look for when you consider joining an affiliate marketing program:
What do they offer in terms of support? Do they give you a couple of banners and several text links to load on your web site or are they actually involved into helping you do the right marketing and promotion for your business. Banners and text links don’t work too well if you don’t know how to write sales copy and you have no idea what SEO research tools mean.
Find out what they offer in terms of affiliate support and make sure they are specific about it too. Don’t buy the “we have a dedicated team of affiliate experts, blah, blah, blah…” Ask for some proof.
To give you real examples of the levels of support I am talking about and the ones I use as benchmarks to measure all others before I even consider promoting them, I recommend that you take a few minutes and look at:
Affiliate Marketing Software
Even if you don’t need software at all to create and run your web site (other than a simple text editor), you will need a lot of software to manage your business. And affiliate software is not cheap, not cheap at all. You need a word tracker account, a FTP client for your web site (there are free options here), a program to analyze the logs of your customers’ actions on your web site, a program to monitor the sales you’ve generated and lot more!
Then you need some software to create your web site with if you are not a master with HTML and PHP/ASP or other scripting programs.
Then if you are a blogger, you need to install blogging software like Blogger or WordPress. If you are not a blogger, I seriously urge you to become one today.
Marketing and Advertising Tools.
Do you know how to promote your web site? How to organize an advertising campaign and how much money you should spend on promoting your business? Even if you think you know all there is to know about Internet marketing, a second opinion is always welcome and may offer a fresh point of view. Always do your research.
If you are relatively new to internet and affiliate marketing, I also recommend that you subscribe to newsletters and forums. Forums related to marketing and / or your particular niche are great places to share ideas and get advice or help when trying to move forward.
And if you are just starting out you will need a lot of guidance and support to learn the ropes of what a marketing campaign is all about. You will also be using all the creative materials the affiliate program should provide you with, so you need to see some of their artwork and if you think it looks sloppy and lacks that spark that can make the customer want to click a banner, then maybe you should just move on.
Remember that every little piece contributes to the success of your business!
If you are still unsure if you have what it takes to run a successful affiliate marketing business, please don’t worry. You have nothing to lose and everything to gain by visiting us at the link below.